Study triggers private health investment
Evidence from a feasibility study of large-scale, international-standard healthcare facilities in the Gambia, and across West Africa more generally has helped attract investment in a ‘Build, Own and Operate’ (BOO) health facility for patients in the country’s capital city, Banjul.
The demand for high-quality health services in the region has grown rapidly, especially amongst the burgeoning middle classes. To determine whether a proposed new health facility in Banjul could meet this demand, OPM was contracted by the African Development Bank to evaluate the health market and service provision dynamics in the Gambia and neighbouring countries, including an assessment of the financial feasibility of the proposed facility. The plan was for the facility to provide diagnostic, surgical and medical in-and out-patient services for both private and state-funded patients.
OPM used both primary and secondary research to develop a full market study including strategic recommendations for maximising healthcare service opportunities in line with wider development goals for the region. Based on its due diligence and taking these recommendations into recommendations, the African Development Bank has now approved plans to establish the proposed facility, supporting improved healthcare service delivery across the region.